Sunday, 27 October 2024

Tuesday, 10 September 2024

'Heaven Fish'

 


Heaven fish

Every year in the Yoro region of Honduras, a phenomenon happens: fish fall from the sky. Scientists believe the weather causes water cyclones to form, sucking fish up from the sea and eventually raining them down onto dry land. The people of Yoro believe “the rain of fish” (“lluvia de peces”) is something entirely different: it’s a miracle. 

Regal Springs, a leader in sustainable fish production, has tapped into this phenomenon to create a new brand and product that also turns the miracle into an economic opportunity for the people of Yoro.  

Introducing Heaven Fish, a new product from Regal Springs and the community of Yoro that is featured in restaurants and fresh markets all around the country. Heaven Fish are fish that are gathered during the annual “rain of fish.” Each fish from the downpour is registered with a protected designation of origin, giving the people of Yoro exclusive rights to distribute these ever more valuable fish for the benefit of their families and community. 

Fabricio Lopez, general manager of Regal Springs, said: "We are excited to partner with the community of Yoro and promote Heaven Fish. We are true to our commitment to sustainability and social responsibility, and it motivates us to work with local communities to improve the economy through high-quality products, and what better way than by multiplying the value of these natural resources that fall from the sky.” 

Edgardo Melgar, head of communications at Ogilvy Honduras, said: “We are proud to partner with Regal Springs in this initiative – one that proves the true value of creative business transformation, opening up a new business opportunity that will benefit both the brand and the community." 

Through the partnership with Regal Springs, Heaven Fish will provide the people of Yoro with a new, sustainable, economic opportunity for the region’s hard-working people to garner income. Every time the phenomenon occurs, Regal Springs will receive the fish from the Yoro villagers and incorporate them into its product line, making them a seasonal gourmet product available to the market. So now, cloudy days represent a business opportunity. 

For 30 years, Regal Springs has been characterized by supporting sustainability and social responsibility in fish farming. This collaboration with the community of Yoro is an innovative effort that furthers Regal’s reputation while introducing the world to Yoro through one of the most striking meteorological phenomena: the rain of fish, one of the 30 wonders of Honduras.  



Lluvia de Peces / The rain of fish

In a Honduras town, it rains fish. This brand turns the phenomenon into a source of income for locals...

Legend has it that in the mid-1800s, a Catholic missionary from Spain visited the poor Honduran town of Yoro and prayed to God to relieve a long and distressing period of hunger. Soon after, for the first time, something astonishing happened: fish started raining from the sky. Every year since, the Lluvia de Peces, the rain of fish, has taken place.
Labeling it a miracle, many townspeople staunchly stand by the myth, as once or twice each year, fish mystifyingly fall onto Yoro’s streets during Biblical-type storms. Now, ad agency Ogilvy and multinational fish company Regal Springs have come together to turn the “miracle” into a source of extra income for the community—with a product aptly dubbed “Heaven Fish.”

Legend has it that in the mid-1800s, a Catholic missionary from Spain visited the poor Honduran town of Yoro and prayed to God to relieve a long and distressing period of hunger. Soon after, for the first time, something astonishing happened: fish started raining from the sky. Every year since, the Lluvia de Peces, the rain of fish, has taken place.
Labeling it a miracle, many townspeople staunchly stand by the myth, as once or twice each year, fish mystifyingly fall onto Yoro’s streets during Biblical-type storms. Now, ad agency Ogilvy and multinational fish company Regal Springs have come together to turn the “miracle” into a source of extra income for the community—with a product aptly dubbed “Heaven Fish.”
Edgardo Melgar, head of communications and strategy at Ogilvy Honduras, experienced the marvel for himself this year, on April 23. In the middle of the night, a rumbling thunderstorm darkened the entire sky, and for 20 to 30 minutes, fish of different sizes poured to the ground. As he sheltered indoors, he heard them thump onto roofs and cars. “It was amazing,” he says. “It’s like nothing I’ve ever seen before.”
The phenomenon does have a possible scientific explanation. Water spouts—tornado-like columns of air—suck up the fish from the ocean, and sling them onto Yoro. It’s the prevailing theory for raining animals of all kinds around the world, which has included frogs, jellyfish, and snakes.

But scientists have never fully ascertained the real cause. It still stuns experts as to why the spout would pull fish from the Atlantic Ocean, about 45 miles away, and always target the small town, and at a similar time every year.

[Photo: Heaven Fish]
Whatever the reason, Ogilvy had been considering for some time how to transform the fish storm into an economic opportunity for the town’s inhabitants, most of whom live on less than $1 a day. Ogilvy’s Honduras office has a record of impactful work, including the award-winning Morning After Island campaign, which helped push the Honduran government to rescind a ban on the morning-after pill.
Ogilvy teamed up with their client, Regal Springs, a sustainable fish farming firm and one of the biggest companies harvesting fish, mainly tilapia, in Latin America, and with the municipality of Yoro. Together, they formulated a plan to pay residents for catching the fish, on a per-fish basis. For the first time, on April 23, people rushed outside, using objects like hammocks and supermarket bags as nets, to grab the “catch of the day,” Melgar says, which included tilapia, snapper, and bass.

[Photo: Heaven Fish]
People then took the fish to local Regal Springs centers for cleaning, from where they were sent to the main factory hubs for processing and sustainable packaging, made primarily from local banana peels. The product, called Heaven Fish, was shipped to more than 200 restaurant and grocery partners in Honduras, from chains like Mongolian Wok and TGI Fridays, to upscale local eateries. The trademark destination of origin makes the product rare, allowing for a premium charge.

Melgar admits there were reservations from the community at first. For decades, the event has provided residents a rare treat to enjoy seafood, in a place where the staple fare is corn and beans. And it’s been a chance for people to come together at a yearly festival that honors the missionary, who’s buried in the town, with a parade and carnival.
That will all still continue, Melgar says, but now with an added economic opportunity. This year, a quarter of residents signed on to catch the fish—becoming “fishing” contractors with Regal Springs—and more have expressed interest. While it’s not a year-round source of income for the locals, it’s a form of supplemental cash; 80% of the revenue Regal Springs generates from Heaven Fish goes directly to the people of Yoro.

Melgar says the price paid per fish varied according to the species, but that the catch averaged at about $6 per pound. Some families collected 30 pounds or more, filling up small wagons. “There’s not so much fish that you need to catch to have an increase [in income],” he says.

Thursday, 22 August 2024

Maglev trains

Japan is testing its new maglev bullet train. It’s the fastest train in the world. It reaches speeds of 600 kilometres (375 miles) per hour. That’s more than twice the top speed of the Acela Express, the fastest train in the United States.

Maglev is short for “magnetic levitation.” This train does not just run on wheels. It also floats. Powerful magnets in the train and rails lift the train four inches into the air. They also propel it. And since the train doesn’t touch the rails, there’s no friction. That means super speeds.Japan hopes to have the maglev in use by the year 2027. Travelling won't be the same. The country's capital, Tokyo, is 350 kilometres (218 miles) from the city of Nagoya. The trip takes nearly 5 hours by car, but the maglev will make it in 40 minutes.Japan is not the first country to build a magnetic train. China has used one for years, but that one is slower. It goes between Shanghai and its airport at a top speed of 268 miles per hour.Life has sped up. People want to travel more quickly. High-speed trains make that possible. The most famous passenger-carrying maglev train is in China. Most high-speed trains rely on wheels. Check out these speeds.











Monday, 8 July 2024

New Zealand's First Olympians

 Violet Walrond - New Zealand's First Female Olympian

Click here to learn more about Violet.



Darcy Hadfield - New Zealand's First Olympic Medallist

Click here to learn more about Darcy.






Wednesday, 22 May 2024

Tuvalu research task



In pairs find 2-3 facts about the Island of Tuvalu. 


Record onto Post It Notes, 

share facts back to class,

 and pin/stick onto the facts board.


YouTube - TUVALU (The least visited country in the world)


Tuvalu - Kids Britannica


Kids World Travel - Facts About Tuvalu







Mrs C Maths Christmas Shopping

Noel Leeming Hot Deals Toyworld New World Woolworths